If you are Content Writer, this post is for you. Have you heard of Content Design? If yes, great. Let's connect. If not, read this article to understand why Content Design is the future of Content Writing.
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A makeover is supposed to make things better, not worse. Why, oh why, did the peeps at CommonFloor take the lazy route to personalization? A website that doesn't nurture the user's journey is a waste of space, resources, and audience's attention.
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Last year when my then-5-year-old asked me what I do, I mulled for the longest time seeking the most elementary definition of Content Strategy. Finally, I said: “I help people create & share useful information with their customers.” My little one nodded her head sagely, and scampered off. Evidently, she understood what I said!
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“Elementary, Dr Watson.”
That is how Sherlock Holmes would have answered the above question. After all, forensic analysis of all ‘great’ content would reveal consistent findings. No, these findings wouldn’t be about the right grammar, punctuation or style. Those parameters separate ‘good’ content from ‘bad’. For content to go a step further and be ‘great’, it must it must contain the following three elements.
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Did you just say that?
Oh my. You’ve just committed the first cardinal sin of bad branding.
Asking for content minus the strategy is akin to cooking without a recipe, driving without directions, or going to war without a battle-plan.
The result? Chaos. Pretty much.
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Content is not nice-to-have. It is not an eleventh-hour activity. It is not just text and is not disparate from design. Hold on! What is this all about? It's about the 4 Content Truths That You've Probably Not Yet Realized.
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