Last year when my then-5-year-old asked me what I do, I mulled for the longest time seeking the most elementary definition of Content Strategy. Finally, I said: “I help people create & share useful information with their customers.” My little one nodded her head sagely, and scampered off. Evidently, she understood what I said!
I think this definition still holds good for explaining the core of Content Strategy. Allow me to elucidate by breaking up the definition.
Read the rest of the article on LinkedIn where it was first published.