Content Strategy is a challenging profession. The lack of understanding and empathy within one’s workplace can also take an emotional toll. Engaging with fellow Content Strategists is surprisingly effective in tackling self-doubt. An excerpt from my experiences at Confab 2019.
Read MoreHow we structure and shape information affects business strategy. This post covers all that I’ve learnt about Taxonomy through the course of the past year while working on a new website (which is yet to be developed) for my client - Design Core India - a multidisciplinary design firm based out of Bengaluru.
Read MoreContent is not nice-to-have. It is not an eleventh-hour activity. It is not just text and is not disparate from design. Hold on! What is this all about? It's about the 4 Content Truths That You've Probably Not Yet Realized.
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