Dear reader,
This is not out of the blue.
I've been meaning to speak to you.
There was hesitation & bluff.
I didn't think I had enough…
Like it or hate it, we are here, and we need to play the game – the game of life. Quite like the protagonist in a whimsical game where the rules keep evolving. The best strategy, perhaps, is to roll with the punches?
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The purpose of a review is to certify, for which a review submission form would suffice. But the objective of collecting UGC for marketing at scale, is not to validate the reputation of a place, establishment, product, or service. It is to inspire. This is Part 2 of the series on Content Strategy for using UGC at scale for marketing automation.
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User Generated Content is just that – responses shared by users through a quiz form. Depending on the circumstances, the user might be focused or distracted, affecting the quality of submission in the form. How might we moderate the UGC so as to make it suitable for consumption? This post is the third in the UGC series.
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Over 2019 and 2020, I had the opportunity to help build a product made with and fuelled by User Generated Content (UGC) at HolidayIQ.com which was soon acquired by Lastminute.com. This post is the first in the UGC series and focuses on the product vision.
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Words are integral to the product design process. The positivity of the user experience depends on the intuitiveness and effectiveness of the interaction with the product. For the entire interaction – broken down into flows, screens, buttons, and text – to adhere to the laws of UX, visual and text based elements need to work together synchronously.
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Search results for Content Strategist roles on various job portals reveal a disconcerting truth. It is this: Content Strategy is widely understood to be Content Marketing Strategy. This perspective undermines the scope and power of content by limiting it to marketing.
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Over the course of this year, I realised that managing content operations remotely requires a slightly different game plan. Many of the best practices listed here would apply across teams. In content, however, it would be a mistake to categorize the domain as just being 'creative'.
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Content Strategy is a challenging profession. The lack of understanding and empathy within one’s workplace can also take an emotional toll. Engaging with fellow Content Strategists is surprisingly effective in tackling self-doubt. An excerpt from my experiences at Confab 2019.
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How we structure and shape information affects business strategy. This post covers all that I’ve learnt about Taxonomy through the course of the past year while working on a new website (which is yet to be developed) for my client - Design Core India - a multidisciplinary design firm based out of Bengaluru.
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