Like it or hate it, we are here, and we need to play the game – the game of life. Quite like the protagonist in a whimsical game where the rules keep evolving. The best strategy, perhaps, is to roll with the punches?
The purpose of a review is to certify, for which a review submission form would suffice. But the objective of collecting UGC for marketing at scale, is not to validate the reputation of a place, establishment, product, or service. It is to inspire. This is Part 2 of the series on Content Strategy for using UGC at scale for marketing automation.
User Generated Content is just that – responses shared by users through a quiz form. Depending on the circumstances, the user might be focused or distracted, affecting the quality of submission in the form. How might we moderate the UGC so as to make it suitable for consumption? This post is the third in the UGC series.
Dear reader,
This is not out of the blue.
I've been meaning to speak to you.
There was hesitation & bluff.
I didn't think I had enough…