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      <image:title>Blog - An intimate note to you – the person behind the title, the designation, &amp;amp; the mask - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>A content strategist needs to formulate rules to address a large variety of errors in raw UGC.</image:caption>
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      <image:caption>Sharing a high number of reviews does not necessarily equate to greater usability.</image:caption>
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      <image:caption>The rating and review ratio conveys that this is a good restaurant. But the user does not have the time to read 5000+ reviews to find out if it suits her individual taste and requirements.</image:caption>
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      <image:caption>A bird's eye view of content types that could be curated with UGC with respect to the user journey.</image:caption>
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      <image:caption>A humorous beginning and an ending aimed to make one sit up in alarm, and then chuckle. Credit: Baseball Almanac</image:caption>
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      <image:title>Blog - Laws of UX applied to UX Writing</image:title>
      <image:caption>If you leave your Google Analytics setup midway, you might receive a similar prompt.</image:caption>
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    <loc>https://anushajha.com/blog/2020/12/14/beyond-marketing-content-strategy-for-your-organisations-ecosystem</loc>
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      <image:title>Blog - Beyond marketing: Content Strategy for improving customer experience</image:title>
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      <image:title>Blog - Beyond marketing: Content Strategy for improving customer experience</image:title>
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    <lastmod>2020-12-11</lastmod>
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    <lastmod>2019-08-18</lastmod>
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      <image:caption>My fairytale: Up on the Confab stage!</image:caption>
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      <image:title>Blog - Confab: The Power of Community - Thrilled to finally meet my idol, Kristina Halvorson</image:title>
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      <image:title>Blog - Confab: The Power of Community - Dazed after meeting Sarah Richards in person :)</image:title>
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      <image:title>Blog - Confab: The Power of Community - Delighted to meet Meghan Casey :)</image:title>
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      <image:title>Blog - Confab: The Power of Community - With Anita Cheng</image:title>
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      <image:title>Blog - Confab: The Power of Community - With Tenessa Gemelke :)</image:title>
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    <lastmod>2019-01-16</lastmod>
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      <image:title>Blog - Taxonomy - the secret ingredient of great content - and how it is linked to business strategy</image:title>
      <image:caption>Sorting and selecting the right vocabulary is part of content as well as business strategy. Photo by Soraya Irving on Unsplash</image:caption>
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      <image:title>Blog - Taxonomy - the secret ingredient of great content - and how it is linked to business strategy</image:title>
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      <image:title>Blog - Taxonomy - the secret ingredient of great content - and how it is linked to business strategy</image:title>
      <image:caption>This is how Content Strategy contributes to business strategy.</image:caption>
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      <image:title>Blog - Taxonomy - the secret ingredient of great content - and how it is linked to business strategy</image:title>
      <image:caption>The proposed website structure</image:caption>
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    <loc>https://anushajha.com/blog/2018/1/15/why-content-writers-should-drop-everything-and-wake-up-to-content-design</loc>
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    <lastmod>2020-12-05</lastmod>
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      <image:title>Blog - Why Content Writers should drop everything and wake up to Content Design</image:title>
      <image:caption>Credit: Pexels</image:caption>
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    <loc>https://anushajha.com/blog/2017/11/16/the-site-structure-dissection-series-commonfloor</loc>
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    <lastmod>2020-12-05</lastmod>
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      <image:title>Blog - Website Structure Dissection -Part 1: CommonFloor</image:title>
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      <image:title>Blog - Website Structure Dissection -Part 1: CommonFloor</image:title>
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      <image:title>Blog - Website Structure Dissection -Part 1: CommonFloor</image:title>
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    <loc>https://anushajha.com/blog/2017/10/25/what-the-heck-does-a-content-strategist-do</loc>
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      <image:title>The Magazine</image:title>
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